design:retail | Apple Trademarks Retail Store Design

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Apple Trademarks Retail Store Design
January 30, 2013

Cupertino, Calif.-based Apple Inc. has been granted a U.S. trademark for its retail store design, according to the Los Angeles Times. The trademark covers the retailer’s “clear glass storefront” design with “large, rectangular horizontal panels over the top of the glass front,” as well as the interior furniture and fixtures, including the floors, lighting and shelves. It also covers the store’s Genius Bar, where customers go for technical support. The company opened its first store in 2001. In recent years, numerous retailers have opened similar-looking stores, prompting Apple to apply to the U.S. Patent and Trademark office in 2010.