design:retail | Best Buy’s Geek Squad Expands to eBay, Target

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Best Buy’s Geek Squad Expands to eBay, Target
October 10, 2012

Richfield, Minn.-based Best Buy plans to expand its Geek Squad concept to eBay and is conducting trials at some Target stores, according to Bloomberg. The expansion is part of the company’s effort to seek new revenue from fixing computers and tablets, and establish Geek Squad as a standalone brand. Recently, eBay added 24-hour Geek Squad support with service plans costing $29.99 for three months and $49.99 for six months. Best Buy also is rolling out the Geek Squad at 28 Target stores in Denver and one in Minneapolis.