design:retail | Burberry to Open New Beverly Hills Flagship

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Burberry to Open New Beverly Hills Flagship
March 04, 2013

London-based Burberry has signed a lease for 301 N. Rodeo Dr., according to www.wwd.com. The Beverly Hills flagship is scheduled to open in 2014, when Burberry plans to close its nearby location at 9560 Wilshire Blvd. The new store will feature the retailer’s design concept, called “Burberry World Live,” which the brand debuted at its London flagship last year. The concept is focused on integrating digital initiatives into the retail experience, with more than 500 speakers and 100 screens.