design:retail | Chanel Goes Big in Boston

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Chanel Goes Big in Boston
December 05, 2013

Luxury retailer Chanel has moved out of its 2,000-sq.-ft. home in Boston’s Taj Hotel and into a two-story 10,000-sq.-ft. store at 6 Newbury Street. This new store is the fourth-largest Chanel location in the United States, behind New York; Waikiki, Hawaii; and Beverly Hills, Calif., according to wwd.com

The new store was designed by architects Peter Marino, a longtime Chanel collaborator, and Richard Bertman. The façade is white limestone with rectilinear window bays and grid-like black trim. Inside, the design is meant to evoke the feel of a luxury townhouse with a black lacquer foyer with tiger stripes fashioned from crushed golden stone, and two Goossens rock crystal chandeliers. Accessories, including costume jewelry, handbags, scarves, cosmetics and watches, are housed on the first floor, which features stone floors and crystal-tiled walls. The shoe salon and ready-to-wear items are on the second floor, where the atmosphere is more intimate, with thick carpet and a fireplace. There also is a private dressing salon, where a client can use a touch screen to set the lighting and customize the music.