design:retail | Chute Gerdeman Announces VP of Technology, Experience Design

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Chute Gerdeman Announces VP of Technology, Experience Design
December 17, 2013

Columbus, Ohio-based strategic brand and design firm Chute Gerdeman has named Jim Crawford to the new position of vice president of technology and experience design. In his role at Chute Gerdeman, Crawford will be responsible for integrating next-generation technology into the shopping experiences and store designs that Chute Gerdeman creates for its clients. Crawford joins Chute Gerdeman from Taberna Retail, where he served clients such as Disney, Dick's Sporting Goods, Microsoft and Crutchfield. Crawford brings more than 20 years of experience in strategic consumer-centric technology development to tier one retailers and brands worldwide, having also served in leadership positions at Retail Forward/Kantar, Forrester Research, Intel and SAP.