design:retail | IHOP to Debut in Saudi Arabia

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IHOP to Debut in Saudi Arabia
January 02, 2014

Glendale, Calif.-based DineEquity Inc. has opened Saudi Arabia’s first IHOP restaurant. The restaurant, located in “Le Mall,” is part of a seven brand restaurant destination in Jeddah, which opened Dec. 14. The opening represents the fifth restaurant for DineEquity’s IHOP brand in the region since 2012 under its multi-franchise agreement with M.H. Alshaya Co. The agreement between Alshaya and IHOP Franchise Co. LLC allows for the development of 40 restaurants across the Middle East and North Africa region, with plans to expand to markets, including Lebanon, Qatar, Oman, Bahrain and Egypt.