design:retail | JCPenney Unveils First Shops

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JCPenney Unveils First Shops
August 02, 2012

Plano, Texas-based J.C. Penney Co. launched the first installment of its branded shop concepts on Aug. 1. Nearly 700 stores were renovated to make room for the shops, which include Levi's, i jeans by Buffalo and The Original Arizona Jean Co. The second wave of shops, opening Sept. 1, will include Liz Claiborne, IZOD and the introduction of a new private brand called jcp.