design:retail | Joseph to Open West Coast Store

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Joseph to Open West Coast Store
December 17, 2012

London-based fashion retailer Joseph has opened a second U.S. store in Los Angeles, according to www.wwd.com. The new 2,500-sq.-ft. store, located on Robertson Boulevard, boasts the retailer’s new minimalist, organic look. Designed by Raëd Abillama, the store features gray concrete floors and displays, white walls, asymmetrical metal shelving and black signage. Currently, Joseph operates 100 stores worldwide, including its other U.S. location in New York. The retailer opened a total of three stores this year, and is looking to open an additional U.S. store in New York’s SoHo neighborhood.