As an extension of its online Maven subscription program, Omni channel beauty brand Julep will open a Manhattan pop-up store at 102 Fifth Avenue, which will be open Dec. 13-22. According to Business Wire, visitors will be able to create a style profile and set up an annual subscription to Maven for themselves or as a gift, and customize the product mix for their monthly Maven boxes, leaving the store with their first one. Guests also will be able to shop Julep’s new-to-market products and snag limited edition curated holiday gift sets.
“With our first pop-up, we’re bringing online retail to the physical world,” said Jane Park, CEO and founder of Julep. “Most pop-ups are temporary retail stores that leave customers thwarted when they’re gone. With the Julep New York pop-up, we’re seamlessly integrating e-commerce subscriptions into the store experience, turning a one-time shopping trip into a long-term customer relationship.”