design:retail | Limited Brands Announces Temporary Name Change

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Limited Brands Announces Temporary Name Change
March 27, 2013

Columbus, Ohio-based Limited Brands has temporarily changed its name to “L Brands,” according to The Columbus Dispatch. This name change is part of the company’s transition process following the sale of The Limited to investment firm Sun Capital Partners, which it completed in 2010. The retailer plans to announce a new permanent name within the next few months.