Macy’s Herald Square Awarded Best Holiday Windows in New York
December 05, 2013
DDI Magazine named Macy’s Herald Square as the Platinum Award winner in the annual Winning Windows Manhattan holiday retail window competition. The second-place Gold Award went to Bergdorf Goodman, and the third-place Silver Award went to Anthropologie Rockefeller Center.
For the 14th consecutive year, the DDI Winning Windows awards honor the top three Manhattan retail stores for their excellence in holiday window design. DDI Winning Windows judges walked New York, touring the storefronts and delighting in the creative, festive and impeccably executed designs that window teams across the city have spent the past year planning.
Judging was based on three criteria: originality and creativity, spirit of the season and technical aspects of execution. This year’s 2013 judges included Alison Embrey Medina, executive editor, DDI Magazine; Jessie Dowd, senior editor, DDI Magazine; and Peter-Tolin Baker, principal at P-T B Design Services.
Macy’s Herald Square’s windows tell the story of a young boy’s dream on Christmas Eve, where he travels to a magical crystal forest and learns about the meaning of Christmas. The windows combine state-of-the-art technology with handcrafted artistry. High-definition LED screens fill the back wall, expanding the windows’ scenery and creating impact. One window also contains a surprise interactive element that finds you rather than you finding it.
Bergdorf Goodman’s windows, titled “Holidays on Ice,” re-imagine a slew of holidays throughout the year—except for Christmas—in a series of icy dreamscapes. Flawlessly crafted holiday scenes dazzle passers-by with everything from a frozen haunted Halloween mansion, to an ice-encrusted Valentine’s scene and an upside-down April Fool’s Day garden party.
Anthropologie’s Rockefeller Center windows celebrate Eastern European folklore with elaborate traditional embroidery motifs re-created in painted wooden cutouts and yarn-wrapped furniture. Animals crafted of more than 50,000 wooden furniture pegs hand-wrapped in yarn and fabric elevate the windows to a jaw-dropping artistic level.
The Winning Windows honorees were presented their awards at the PAVE Gala, held Wednesday, Dec. 4 at Cipriani Wall Street in New York.