design:retail | RadioShack Brings New Concept Store to Virginia

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RadioShack Brings New Concept Store to Virginia
December 13, 2013

Fort Worth, Texas-based RadioShack Corp. will open its newest Fairfax, Va., location as a concept store on Dec. 14. RadioShack has been a part of the Fairfax community for more than 40 years since its first location opened in 1973. The new store is the first concept store to open in this area and can be found in Fairfax Center II at 11199 Lee Hwy. All concept stores in the company's portfolio feature an upgraded shopping experience, which showcases the company's new look, and incorporates interactive areas designed to help shoppers improve their technology profile. Design features include a speaker wall where customers can shop and compare 13 different speakers, interactive displays that enable shoppers to find and compare products, touchscreens and apps that help shoppers understand the benefits of products, newly configured displays highlighting in-demand brands and a DIY area where consumers can plan projects. The Fairfax location is one of more than a dozen concept stores to open since the company began converting to such stores. By the end of 2013, RadioShack will have more than 100 concept and brand statement stores open and will have made improvements to nearly all of its 4,300 stores throughout the nation.