design:retail | Rite Aid, GNC Extend Partnership

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Rite Aid, GNC Extend Partnership
December 20, 2013

Camp Hill, Pa.-based Rite Aid Corp. and GNC have entered into an agreement to extend and expand their existing partnership through 2019. Through the agreement, Rite Aid will add at least 300 additional GNC LiveWell in-store shop locations over the next five years. Rite Aid and GNC have had an exclusive partnership in the chain-drug channel since December 1998. As of Dec. 19, there are more than 2,200 GNC in-store shops operating in Rite Aid stores across the country, including the majority of Rite Aid wellness stores. Rite Aid currently operates nearly 4,600 stores in 31 states and the District of Columbia.