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SEGD Expands Descriptor, Mission
December 17, 2013

In a move that acknowledges the role of experience, new media and technology in the future of design, SEGD has added “experiential” to its descriptor and mission. SEGD’s board of directors recently voted to change SEGD’s descriptor from Society for Environmental Graphic Design to Society for Experiential Graphic Design. SEGD’s mission statement was changed in early 2013 to reflect the importance of experience design to the discipline.