design:retail | Staples Launches Rebrand

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Staples Launches Rebrand
January 03, 2014

Framingham, Mass.-based Staples Inc. is changing its logo by removing the bent staple that forms the “L” in “Staples.” The company also is launching a new tagline and campaign, called “Make More Happen.” The rebrand is focused on Staples’ expanded product assortment, with the new logo featuring other product categories, including cleaning products, technology and break room snacks. Currently, Staples operates throughout North and South America, Europe, Asia, Australia and New Zealand.