design:retail | Starbucks Debuts in Vietnam

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Starbucks Debuts in Vietnam
February 04, 2013

Seattle-based Starbucks Corp. has opened its first Starbucks store in Vietnam, following an expanded long-term relationship with Hong Kong Maxim’s Group. The flagship store, which has been designed to reflect Starbucks’ 42-year coffee heritage, while embracing Vietnam’s distinctive local traditions and culture, is located in Ho Chi Minh City’s District 1 neighborhood. It features numerous locally sourced design elements, including a community table made of teakwood that was recycled from a local villa. An old bicycle, which was previously used to transport goods around the city, is a central piece of artwork on the ground floor of the store. The location also showcases wall murals created by local artists. Vietnam is Starbucks 12th market across the China and Asia Pacific region.