design:retail | The Frye Co. to Open Boston Flagship

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The Frye Co. to Open Boston Flagship
October 02, 2012

New York-based boot and leather goods manufacturer The Frye Co. will open its second U.S. location in Boston. The three-level, 11,000-sq.-ft. flagship store, which will be located at Newbury and Gloucester streets, is expected to open in early-spring 2013. The store design will reflect the company’s fresh vision of its heritage and commitment to craft, and will house specially designed areas, including a lounge for special events and vintage trunk shows. It also will provide in-store-only services, such as boot personalization, personal shopping and private fit specialists. Frye also operates a store in New York’s SoHo neighborhood.