design:retail | Tumi Unveils New Store Concept

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Tumi Unveils New Store Concept

South Plainfield, N.J.-based travel and accessories brand Tumi Inc. has opened a flagship store in Beverly Hills, Calif., on Rodeo Drive, according to www.wwd.com. Designed by San Francisco-based Brand + Allen with Tumi, the new 2,000-sq.-ft. store marks the brand’s 75th store in the United States and its 12th in California. The flagship boasts a new store concept aimed at emphasizing the company’s women’s accessories and products. It is separated into three rooms divided by ceiling heights, with women’s and premium goods in the front room, accessories in the middle room and a travel salon in the back room. The company has opened 13 full-priced stores this year and expects to open another two before the end of the year.