design:retail | Visionworks Completes Nationwide Rebranding

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Visionworks Completes Nationwide Rebranding
November 26, 2013

San Antonio, Texas-based Visionworks has completed the nationwide rebranding of its 615 stores. Visionworks, formerly known as Eye Care Centers of America, operated under 16 different retail store names until it launched its nationwide rebranding initiative in June 2011. The rebranded stores, in addition to providing nationwide brand recognition, offer an enhanced layout and appearance, and a larger selection, with a greater variety of contemporary eyewear styles and brand names. Visionworks currently operates stores in 40 states and the District of Columbia.