• Fenwick recently unveiled the results of a £35 million refurbishment of its store at Colchester in Essex, England. The design concept was created by London-based retail specialists HMKM. Formerly known as Williams & Griffin, the store has sat at the heart of Colchester’s high street for half a century, occupying a parade of Victorian, Tudor, Art Deco and 1960’s buildings.

  • The renovation added approximately 30,000 sq. ft. of new space to the four- story interior, and pulled together the warren of existing structures into a coherent, vibrantly contemporary new retail destination.

  • The blend of heritage and innovation is evident from the moment the customer enters the store where a triple-height atrium, floods the ground floor beauty space with natural light. An abstract geometric repeat pattern, inspired by the stylized Art Deco detailing of the nearby model town at Silver End, wraps around the interior, its sleek lines echoed in the fragrance area’s striking brass-framed furniture.

  • The handbag department exudes elegance, and merchandise is enhanced with perimeter lighting integrated into the joinery by London-based lighting design consultancy Nulty.

  • A central double-height courtyard forms a memorable core for the handbag space.

  • Whimsical touches elevate the accessories department.

  • Level One is given over to womenswear, with the floor plate split into a series of more intimate areas by wooden screens which evoke the town’s medieval architecture.

  • Dark metal frames and softer timbers enclose the classic offer, whilst denim and trend areas are defined by lighter woods, stainless steel and splashes of color.

  • In the menswear zone, sleek white metal outlines come wrapped in grey-washed timber, creating a series of open rooms for brands to inhabit.

  • Running throughout, a palette of elegant metals, warm timbers and pale lacquers alternates with graphic frames and accents of soft colour to create a sense of refined modern glamour.

  • The top floor is devoted to Fenwick’s home offer. Sawtooth roof planes and a blend of warm yet raw finishes create an informal, warehouse-inspired interior, with customers journeying through a series of individual brand zones.

  • Fenwick wanted to create an experience which would retain the store’s loyal existing customer base, whilst simultaneously appealing to a new generation of customers. For inspiration, the HMKM team looked both to Fenwick’s core values as an independent, aspirational, fashion-led British retailer, and to local architecture, to enhance the store’s sense of individuality and character.

More Large-Format/Mass Merchant Galleries

Macy’s Scent Event, Herald Square, New York
April 25, 2017

Macy’s Herald Square in New York hosted a Scent Event pop-up experience designed by New York-based RPG.

T Galleria, City of Dreams, Cotai Strip, Macau
March 24, 2017

The first phase of construction for T Galleria, City of Dreams on the Cotai Strip in Macau has been completed. The entire property consists of four luxury hotels, a world-class casino, entertainment theaters, food and beverage offerings, personal concierge service venues and 320,000 sq. ft. of high-end retail shops.

Simons, Mississauga, Ontario, Canada
June 24, 2016

Canadian department store Simons recently opened a 113,000-sq.-ft. flagship in the upscale mall Square One in Mississauga, Ontario.

 

Saks Fifth Avenue, Houston
June 10, 2016

Saks Fifth Avenue recently unveiled its new 200,000-sq.-ft. flagship store in the Houston Galleria.