• Foot Locker’s redesign tackled rethinking the store’s layout and merchandising approach.

  • Brands have their own spaces, like The Foundation by adidas.

  • House of Hoops features a digital screen at its entrance.

  • Nike’s Fly Zone uses a system of frames to reach customers.

  • SIX:02 is geared toward fitness-oriented women.

  • Foot Locker offers the latest sneakers along with “Old School” editions.

  • New Era’s wall of brightly hued hats pops in the space.

  • The store needed to be on-brand for Foot Locker, but let brand “shops” tell their stories and support a wide range of products.

More Projects Galleries

House of Accessible Design
July 19, 2017

Design Within Reach unveils its new showroom design in new stores nationwide.

Go Ahead, Touch It!
July 18, 2017

Offering gadgets galore to discover and interact with, the b8ta retail concept is more than your traditional retail store.

How Much is That Doggie (or Kitty) in the Window?
July 17, 2017

Best Friends Animal Society launches an alternative retail environment in New York.

Reimaging an Icon
June 19, 2017

New York’s famed luxury department store Bergdorf Goodman gets a bespoke facelift for its main floor.