• Foot Locker’s redesign tackled rethinking the store’s layout and merchandising approach.

  • Brands have their own spaces, like The Foundation by adidas.

  • House of Hoops features a digital screen at its entrance.

  • Nike’s Fly Zone uses a system of frames to reach customers.

  • SIX:02 is geared toward fitness-oriented women.

  • Foot Locker offers the latest sneakers along with “Old School” editions.

  • New Era’s wall of brightly hued hats pops in the space.

  • The store needed to be on-brand for Foot Locker, but let brand “shops” tell their stories and support a wide range of products.

More Projects Galleries

Reimaging an Icon
June 19, 2017

New York’s famed luxury department store Bergdorf Goodman gets a bespoke facelift for its main floor.

Everyday Play
June 19, 2017


Toy Kingdom is more than just a toy store. It’s pure joy and play come to life.

Modern Home
April 11, 2017

Herman Miller’s New York flagship combines furniture with accessories, vintage pieces and one-of-a-kind objects.

Seasons in the Sun
April 10, 2017

Abu Dhabi’s huge Tryano store combines an eclectic product mix with formal gardens.