• Sydney-based made-to-measure online men’s suit company InStitchu has opened a new showroom in New York. Located at 27 W 24th Street, this is the company’s first physical venture outside of Australia and New Zealand.

  • Co-founders Robin McGowan and James Wakefield, InStitchu combines old-world style of traditional tailoring with the latest technology. After seeing a significant number of American customers using the company’s online system, they decided opening a showroom stateside was the next logical step to growing their business.

  • The interior design of all InStitchu showrooms looks to emulate the old-world style that all tailors around the world hold in common. From the framed pictures to the Chesterfield couches, they want their customers to feel like “our home is their home.”

  • McGowan and Wakefield realized that men still enjoyed the elements of traditional shopping—they have the desire to feel the fabric and talk to a real person before purchasing. The showroom is a result of them listening to those customers and offering them an innovative store concept with expert help.

  • All InStitchu showrooms are spacious. This is a conscious choice to make for an uncluttered and clean environment in which great style decisions can be made.

  • At InStitchu showrooms, customers can get their body measured, touch and feel all of the materials on offer, see existing designs for inspiration, but most importantly, get expert style help to design their garment.

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