• The façade of Silver Deer’s new Mexico City flagship balances different states of light and permeability with a cantilevered wooden lattice that emphasizes and accentuates the overall volume. A light box serves as transition between the outer esplanade and the reception hall.

  • The look and atmosphere the new store was designed by Materia, a Mexican architecture firm led by Gustavo Carmona.

  • The success and growth of Silver Deer required a more mature design that mirrors the artisanal quality of its products. Materia was chosen to generate this paradigm shift in the contemporary man purchase’s ritual.

  • The interior design reflects the elegance and sophistication linked to the selection of products offered by the brand.

  • The combination of materials create different levels of contrast, distinguishing each area without losing the sense of openness and connection highlighting the products.

  • The concept reinterprets a forest and its seasonal changes, linking the origins of Silver Deer’s founder and the legacy of his family name with the entire proposal.

  • The forest trees are translated into wall fixtures, becoming Silver Deer’s new trademark; versatile, flexible and consistent throughout the perimeter.

  • The design of the store combines the brands traditions with more contemporary features.

  • The grooming area features a high-end product offering in a spa-like display.

  • In addition to the clothing collections and grooming, the store has a shoe lounge, a patio lounge, travel mezzanine and a VIP room with tailor services.

More Specialty Apparel Galleries

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Amour Vert, Palo Alto, Calif.
May 10, 2017

BCV Architects designed Amour Vert’s Palo Alto location to reflect the company’s natural aesthetic.

N.A. Black, Barcelona, Spain
March 13, 2017

The basement of a former grocery store is transformed into a space for Nino Álvarez to display casual clothing.

Warehouse, London
February 14, 2017

Warehouse opens a London concept store designed in collaboration with Checkland Kindleysides.