• The façade of Silver Deer’s new Mexico City flagship balances different states of light and permeability with a cantilevered wooden lattice that emphasizes and accentuates the overall volume. A light box serves as transition between the outer esplanade and the reception hall.

  • The look and atmosphere the new store was designed by Materia, a Mexican architecture firm led by Gustavo Carmona.

  • The success and growth of Silver Deer required a more mature design that mirrors the artisanal quality of its products. Materia was chosen to generate this paradigm shift in the contemporary man purchase’s ritual.

  • The interior design reflects the elegance and sophistication linked to the selection of products offered by the brand.

  • The combination of materials create different levels of contrast, distinguishing each area without losing the sense of openness and connection highlighting the products.

  • The concept reinterprets a forest and its seasonal changes, linking the origins of Silver Deer’s founder and the legacy of his family name with the entire proposal.

  • The forest trees are translated into wall fixtures, becoming Silver Deer’s new trademark; versatile, flexible and consistent throughout the perimeter.

  • The design of the store combines the brands traditions with more contemporary features.

  • The grooming area features a high-end product offering in a spa-like display.

  • In addition to the clothing collections and grooming, the store has a shoe lounge, a patio lounge, travel mezzanine and a VIP room with tailor services.

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