• Finish Line partnered with Baltimore-based CallisonRTKL to re-imagine the in-store experience, with intent to attract a younger audience which sees athletic wear as a style choice and not just for athletic pursuits. The resulting store design brings a strong, premium identity to Finish Line’s portfolio.

  • Dark cladding and broad illumination add contrasting flair to the storefront.

  • Track lines and negative linear lights overhead drive traffic from the entrance through the store.

  • Stark white contrasted against a dark backdrop creates energy within the space while allowing merchandise and corresponding imagery to take center stage.

  • Flexible fixturing allows for easy circulation and vendor personalization.

  • Blue underbody LEDs at the cashwrap provide a vibrant, stylish finish to the brand’s refresh.

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AT&T, San Francisco
May 31, 2017

AT&T has opened a new flagship store in a historic 1921 building in the Union Square shopping district of San Francisco.

DFS, Edinburgh, Scotland
May 22, 2017

DFS gets a sophisticated new look from U.K. design firm je+1

Rejuvenation, New York
May 16, 2017

Rejuvenation, a general store for useful and beautiful products for the home, has opened its first East Coast location in New York’s Flatiron district.

Tuft & Needle, Scottsdale, Ariz.
April 13, 2017

E-commerce brand Tuft & Needle opens a new bricks-and-mortar location that is a new take on the mattress store experience.