• International jewelry brand Links of London revealed its new store design at CF Toronto Eaton Center, Toronto. The 25-year-old British brand sells accessible luxury jewelry for men and women, with an identity inspired by the wit, spirit and heart of London. The brand’s New York design team partnered with London design firm Sheridan&Co to reimagine the visual language of its retail environment that would celebrate London glamour and heritage in a way that reconciles the contemporary with the classic.

  • To tone down the austerity and mix heritage with modernity, Sheridan&Co introduced a number of carefully curated and quirky props for the “story wall” that would enrich the Links of London brand story and inject a touch of eccentric British humor to the space. Props include a bulldog statue painted in a herringbone pattern, framed prints of Union Jack clad animals, and a classic British tea set finished in the Links of London colors.

  • A long, rounded polished marble floor with an illuminated cove defines the center of the space, while two curved display counters continue the fluid language and shopping experience behind the table.

  • The large centerpiece table is comprised of large polished brass and stainless steel rings, which echoe the design of the Sweetie bracelet, the brand’s most iconic jewelry piece.

  • Anchoring the sidewall is the Charm Bar—a beautifully detailed counter with curved legs framed by a large mirror with embedded illuminated niches set in flush to the surface. Tall, minimalist, freestanding glass cabinets with polished stainless steel frames flank the Charm Bar and provide elegant encasement for some of the brand’s more exclusive showpieces.

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John Hardy, New York
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Finish Line, Aurora, Ill.
January 31, 2017

To capture the attention of a younger culture that sees athletic wear as a style choice and not just for sports, Finish Line needed to reimagine their in-store experience, with the help of CallisonRTKL.