• The 32,000-sq.ft. Pirch showroom in New York’s SoHo neighborhood features three floors of interactive kitchen, bath and outdoor appliances. The store was designed by Colubus, Ohio-based FITCH, and features working sinks, stoves and other appliances, so guests can try before they buy.

  • Sanctuary is located on the lower level, giving guests the impression of walking down into a luxurious spa.

  • Bathroom fixtures can be tested out in-store.

  • The Connected Loft experience is on the top floor of the store.

  • Encouraging words on the wall in the Bliss Cafe coffee bar encourage guests to “Be real.”

  • An open meeting space, where customers can meet with designers to plan their dream kitchen and/or bathroom.

  • Kitchen vignettes feature fully functioning sinks and stoves. The Pirch x Bertazzoni Azzurro blue range is exclusive to the SoHo location.

  • Areas are separated by arched brick doorways. Here, the “Live Joyfully” boutique offers gift and décor items from around the world.

  • Fresh coffee? Yes, please!

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John Hardy, New York
February 7, 2017

Jewelry brand John Hardy opens its first U.S. flagship in the SoHo neighborhood of New York.

Finish Line, Aurora, Ill.
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To capture the attention of a younger culture that sees athletic wear as a style choice and not just for sports, Finish Line needed to reimagine their in-store experience, with the help of CallisonRTKL.

Fabled, London
January 19, 2017

Marie Claire and Ocado launch London beauty boutique Fabled, designed by gpstudio.