• The 32,000-sq.ft. Pirch showroom in New York’s SoHo neighborhood features three floors of interactive kitchen, bath and outdoor appliances. The store was designed by Colubus, Ohio-based FITCH, and features working sinks, stoves and other appliances, so guests can try before they buy.

  • Sanctuary is located on the lower level, giving guests the impression of walking down into a luxurious spa.

  • Bathroom fixtures can be tested out in-store.

  • The Connected Loft experience is on the top floor of the store.

  • Encouraging words on the wall in the Bliss Cafe coffee bar encourage guests to “Be real.”

  • An open meeting space, where customers can meet with designers to plan their dream kitchen and/or bathroom.

  • Kitchen vignettes feature fully functioning sinks and stoves. The Pirch x Bertazzoni Azzurro blue range is exclusive to the SoHo location.

  • Areas are separated by arched brick doorways. Here, the “Live Joyfully” boutique offers gift and décor items from around the world.

  • Fresh coffee? Yes, please!

More Specialty Non-Apparel Galleries

Tuft & Needle, Scottsdale, Ariz.
April 13, 2017

E-commerce brand Tuft & Needle opens a new bricks-and-mortar location that is a new take on the mattress store experience.

Renascentia, Florence, Italy
March 2, 2017

The Renascentia flagship opens inside the historical palace Tornaquinci della Stufa.

John Hardy, New York
February 7, 2017

Jewelry brand John Hardy opens its first U.S. flagship in the SoHo neighborhood of New York.

Finish Line, Aurora, Ill.
January 31, 2017

To capture the attention of a younger culture that sees athletic wear as a style choice and not just for sports, Finish Line needed to reimagine their in-store experience, with the help of CallisonRTKL.