• New York-based craftsman of leather footwear and accessories The FRYE Company has opened a new flagship store in The Gulch in Nashville, Tenn.

  • The new 3,000-square foot store, located at 401 11th Ave. South, will feature retail exclusives including The Modern Icons Collection, a new range of men’s and women’s boots inspired by Frye’s heritage boot designs.

  • It is Nashville, after all, so this Frye store boasts a performance stage as its centerpiece. The store will host regular live performances by emerging and established local musicians. 

  • Leather shoes and accessories are displayed in a curated way that captures the spirit and essence of the brand’s history.

  • JPMA Global metal fixtures contrast with the soft leather of the products.

  • Metal fixtures by JPMA Global, natural wood and brick balance with the retro lounge chairs for a modern, yet rugged atmosphere.

  • The new store will carry Frye’s full range of footwear and accessories for men, women and children.

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