MaxMedia Plots How to Bring Shoppers Back In-Store


Atlanta-based digital retail experience agency MaxMedia is celebrating its 20th anniversary with the launch of its new Long Live Retail campaign. The campaign will focus on creating new in-store digital experiences to lure shoppers back to the bricks-and-mortar way of life.

MaxMedia’s campaign will be executed across three initiatives: interactive digital content relevant to the brand; research on progressive elements such as the implementation of augmented reality and holograms; and assisting retailers with understanding the in-store journey of its customers.

“Our challenge is to not only bring shoppers into the store, but convert those visits into sales,” says CEO Keehln Wheeler. “We continue to bring skilled experts in retail experience, brand awareness, creative design, and behavioral science into MaxMedia to further our skillset and innovative spirit. This ensures we remain a forward-looking agency at a time of enormous change in the retail industry, as we anticipate that a growing number of brands will be looking at transforming their in-store experience over the next 12-18 months.”

Share

More News

Formica Corp. Announces FORM Student Innovation Competition
May 23, 2017
Cincinnati-based Formica Corp. invites design and architecture students to showcase their creativity in the FORM Student Innovation Competition.
Full Story

RFID Is the Solution for Omnichannel Sales
May 22, 2017
Inventory visibility and real-time goods movement enable omnichannel retailing, increasing total sales by an average of 6 percent.

Full Story

European Sportswear Retailer Brings RFID to Smart Fitting Rooms
May 22, 2017
A system from Detego has expanded the company's existing inventory management solution with RFID-enabled fitting rooms, touchscreens and Apple Watches worn by employees, to enable shoppers to request goods from a fitting room, based on product-specific content provided to them.
Full Story