German Discount Grocer Lidl to Enter U.S. Market This Summer

German discount grocer Lidl announced that it plans to make its U.S. debut earlier than expected, opening its first stores in the United States this summer, with plans for up to 100 stores within a year, according to Reuters. The company, which operates more than 10,000 stores across Europe, originally planned to enter the U.S. market in late-2017 or 2018. Lidl expects to open its first 20 U.S. stores in Virginia, North Carolina and South Carolina.

Lidl’s announcement follows an announcement from competitor ALDI last week, which said it is investing $1.6 billion to remodel and expand more than 1,300 U.S. stores by 2020. Industry insiders say Lidl’s U.S. format will be a “hybrid” model similar to Trader Joe’s (which is owned by the same company as ALDI).


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