EuroShop 2017 Adds Experience Dimensions


EuroShop 2017 will take place March 5-9 at the fairgrounds in Düsseldorf, Germany. The retail trade fair will feature a new concept. The traditional four segments—EuroConcept, EuroSales, EuroExpo and EuroCIS—will be located by seven “experience dimensions”—POP Marketing (Halls 1 and 3), Expo & Event Marketing (Halls 4 and 5), Retail Technology (Halls 6 and 7a), Lighting (Halls 9 and 10), Visual Merchandising (Hall 11), Shop Fitting & Store Design (Halls 12-14) and Food Tech & Energy Management (Halls 15-17).

Alison Embry Medina, executive editor of design:retail, will be giving her annual retail trends presentation on Monday, March 6.

EuroShop is an international meeting place for more than 2,200 exhibitors from 50 countries, along with more than 109,000 trade visitors from around the world. Due to increased demand, this year’s show will feature 18 halls instead of 16.

For more information, visit Messe Düsseldorf North America’s website at mdna.com.

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