Patagonia Generates $10 Million on Black Friday


Ventura, Calif.-based outdoor apparel retailer Patagonia is making good on its promise to donate all of its Black Friday sales to grassroots environmental groups, but the response from customers nationwide overwhelmed previous expectations. According to Second Nexus, the retailer generated $10 million last Friday, roughly five times more than it originally projected.

The brand thanked its customers in a statement and ensured them that proceeds would indeed go toward the benefit of groups “working on the front lines to protect our air, water and soil for future generations,” although it has not specified which groups it will donate to.

Patagonia continues to donate one percent of daily profits to environmental causes.

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