Pearl River Mart Returns to New York


New York’s Asian emporium Pearl River Mart has made a return, reopening in Manhattan’s TriBeCa neighborhood following a forced closure due to rent hikes. A fixture for 45 years, the merchandise marketplace is showing off its new 8,000-sq.-ft. digs under new leadership and a trend toward modernization. Pearl River Mart will operate as a pop-up until the full store launches officially in May 2017.

The brand is aiming at increasing its digital and social media presence, according to wwd.com. A new website will debut shortly and offerings will include upgraded products like 3-D-printed jewelry. The new collection also will showcase capsule collections and collaborations with a slew of Asian-American designers and local performers and artists.

Designed by TRA studio, the pop-up is presently adorned with red lanterns and temporary materials like scaffolding and raw sheet rock.

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