Mizuno Experience Center Opens at Battery Atlanta
April 19, 2017
Atlanta-based sporting goods manufacturer Mizuno USA has introduced the Mizuno Experience Center at the Battery Atlanta, adjacent to new SunTrust Park, home to the MLB’s Atlanta Braves. The interactive environment aims to immerse guests in the brand’s history, innovation and craftsmanship through engaging displays that include RFID technology. Products for each sport are showcased in respective specialized labs, which also offer custom fittings and testing.
A bat Swing Lab will help customers learn to improve their form and distance through a Bluetooth sensor and patented algorithm known as the Bat Interactive Optimization System. The golf Swing Lab also is equipped with the Performance Fitting System, which eliminates the guesswork of a club fitting in three swings by identifying shaft flex, iron model, and more. The Run Lab will help runners find the perfect shoe to accommodate their unique stride through Mizuno’s Wave technology.
West Elm to Open First Phoenix Store
April 19, 2017 • Retail
Brooklyn, N.Y.-based homegoods retailer West Elm has announced plans to launch a new location within the revamped Uptown Plaza.
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