Neiman Marcus to Open DreamDry Salons in Select Stores


Dallas-based department store Neiman Marcus has announced plans to introduce DreamDry hair salons in select stores. The first salons will be rolled out during the final quarter of 2017 at the company’s Atlanta and Las Vegas outposts. An additional DreamDry salon will open at Neiman Marcus’ Fashion Island location in California in early 2018, with additional locations to follow.

According to wwd.com, Neiman Marcus will craft each salon with a design complete with unique, locally inspired accents.

Neiman Marcus operates 42 locations.

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