New York & Co. to Double Eva Mendes Shop-in-Shops


Womenswear retailer New York & Co. has announced plans to double its Eva Mendes shop-in-shops, brining the portfolio to 50 locations around the country. The actor first became a brand ambassador for the company in 2013.

Ten of the 25 new outposts will be introduced at now-shuttered locations for The Limited brand. The roomier storefronts will accommodate an expanded collection as well. New locations have been opened so far in Dadeland Mall and Miami International Mall in Miami; The Fashion Centre at Pentagon City, Arlington, Va.; Tysons Corner Center in Tysons Corner, Va.; and Westfield Valley Fair, San Jose, Calif.

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