YanJiYou Flagship Opens in Chengdu


The new YanJiYou bookstore flagship has launched at the IFS Centre in Chengdu, China. Crafted by KAVRV One, the store is anchored in a “Dream Making Factory” concept that unifies an array of unique spaces in a flexible, imaginative context.

The first space within the store creates a futuristic illusion through geometric frames and iron mesh to symbolize limitless possibilities. A café space that spans nearly 100 feet is reminiscent of a spaceship with its black and white palette and narrow confines. Beyond the café, an all-black space reflects light onto bookshelves and includes a central, garden-like green island amidst an expanse of outer space.

Another space recalls the classic Hayao Miyazaki film Howl’s Moving Castle with a 33-foot-high blockhouse-like shelf installed outpost a starry sky for a dreamlike ambiance. Finally, wavy walls permeate across an open space that is partitioned with bookshelves to separate the venue into a series of private enclaves. Digitalized ceiling panels draw focal points to a place beyond the store, with blocks and bricks representing the weight and power of ideas.

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