Landmark Shelving

By Joann Plockova

Top: Photo by Thomas Berberic Bottom: Photo courtesy of Urban Agency

On a busy corner in Neumünster, Germany, a massive shoe shelf opens itself to the urban environment and coexists within it. In the new flagship shop of Stüben Fuß & Schuh–an orthopedic shoemaker and retailer founded in 1895–the two-story extension features a transparent façade that was designed as a full-height wooden shelf.

“With a retail concept that aims to offer more than a simple shopping experience, the store presents itself to the public space as an open and innovative building that combines function, design and branding,” says Henning Stüben, co-founder of Urban Agency, the architecture firm behind the design. “With its striking profile, the building creates a [stunning] completion of the urban block and becomes a landmark in the public space.”

With double- and single-height spaces distinguishing the shop’s various functions, the 3,600-sq.-ft. shop houses a concrete interior that is imprinted with the wooden shuttering featured on the wall opposite the transparent, shelved façade. Pops of color are incorporated into storage drawers under a staircase, flooring and the bespoke furniture, which is made from the same larch as that used on the façade shelf.

An open, upper-level shoemaker’s workshop allows customers to watch craftsmanship in action through a “glass workshop.” On the opposite side, an office area is reached by a cantilevered staircase and extends into a catwalk at the floor-to-ceiling shelved façade. “Viewed from the exterior, the storefront becomes a type case, framing the changing collection,” Stüben says. “Viewed from the
inside, the collection is embedded in the public space that becomes its changing backdrop.”



More Projects

House of Accessible Design
July 19, 2017
Design Within Reach unveils its new showroom design in new stores nationwide.

Go Ahead, Touch It!
July 18, 2017
Offering gadgets galore to discover and interact with, the b8ta retail concept is more than your traditional retail store.

How Much is That Doggie (or Kitty) in the Window?
July 17, 2017
Best Friends Animal Society launches an alternative retail environment in New York.