• New York-based global design and build firm RPG created Scent Event, an innovative pop-up retail fragrance experience for Macy’s Herald Square. Shown here is Bruce E. Teitelbaum, CEO of RPG.

  • Macy’s Scent Event, designed and built by RPG, provides customers with an exciting opportunity to educate, explore, and immerse themselves in the world of scent.

  • RPG positioned interactive scent panels along with the Macy’s Scent Event floral fragrance bottle to reinforce the Match Your Mood experience.

  • An interactive world ingredient map focuses on gourmand, floral and spice fragrances from around the globe, offering a captivating education on ingredient sourcing.

  • Macy’s Scent Event provides customers with an opportunity to educate, explore, and immerse themselves in the world of scent. The core of the pop-up is dedicated to Match Your Mood where customers are invited into sensory pods that gently engulf them in fragrance, video, and ambient sound.

More Large-Format/Mass Merchant Galleries

Fenwick’s, Essex, England
May 3, 2017

Department store group Fenwick recently unveiled the results of a £35 million refurbishment of its store at Colchester in Essex, England.

T Galleria, City of Dreams, Cotai Strip, Macau
March 24, 2017

The first phase of construction for T Galleria, City of Dreams on the Cotai Strip in Macau has been completed. The entire property consists of four luxury hotels, a world-class casino, entertainment theaters, food and beverage offerings, personal concierge service venues and 320,000 sq. ft. of high-end retail shops.

Simons, Mississauga, Ontario, Canada
June 24, 2016

Canadian department store Simons recently opened a 113,000-sq.-ft. flagship in the upscale mall Square One in Mississauga, Ontario.


Saks Fifth Avenue, Houston
June 10, 2016

Saks Fifth Avenue recently unveiled its new 200,000-sq.-ft. flagship store in the Houston Galleria.