• Foot Locker’s redesign tackled rethinking the store’s layout and merchandising approach.

  • Brands have their own spaces, like The Foundation by adidas.

  • House of Hoops features a digital screen at its entrance.

  • Nike’s Fly Zone uses a system of frames to reach customers.

  • SIX:02 is geared toward fitness-oriented women.

  • Foot Locker offers the latest sneakers along with “Old School” editions.

  • New Era’s wall of brightly hued hats pops in the space.

  • The store needed to be on-brand for Foot Locker, but let brand “shops” tell their stories and support a wide range of products.

More Projects Galleries

Bienvenido (Welcome) a Soriana
August 23, 2017

Is it a supermarket? No. Is it a grocery store? No. It is a hypermarket.

On Trend: Food Merchandising Finery
August 21, 2017

A look at interesting food displays

City of Food
August 21, 2017

The Kitchens transforms the organized chaos of the marketplace into a modern gathering place.

Don’t Call It a Food Hall
August 21, 2017

Equal parts retail and restaurant, Eataly showcases Italian food and drink while giving a nod to local culture.