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In a consumer market driven by Millennials, it is crucial that retailers not only produce and supply the products popular with the generation, but to also design stores with this influential client in mind.
As bricks-and-mortar retailers try to figure out how to compete with the ease, selection, price and convenience of online shopping, a few savvy retailers have looked to human behavior for the answer.
When making the shift from clicks to bricks, let design be your translator. From schematic design to construction to visual merchandising and packaging, Alison McNeil, principal, Interiors, with Canadian design firm Dialog, presents a snapshot of the design sequence Dialog created to bring e-commerce brand SHOES.COM’s digital identity to life.