• Leading sports licensed retailer LIDS Sports Group begins the national roll-out of a new LIDS store concept with its Times Square flagship store in New York. The completely redesigned store embodies the new shopping experience was unveiled on June 8, with additional locations to follow nationwide in 2018.

  • LIDS’ new design concept appeals to the brand’s core customers that reside at the intersection of fan and fashion. The layout is focused on creating a clear, comprehensive path throughout the store while emphasizing LIDS’ key differentiators, such as the country’s largest headwear offering and product personalization through custom embroidery.

  • Within the modernized space, pedestal fixtures serve as the initial focal point across the lease line to individually showcase headwear styles that are exclusive to LIDS and represent recently launched products from partners like New Era, ‘47 and Nike.


  • While LIDS Sports Group has long offered custom embroidery in the majority of its LIDS locations, the updated store introduces a designated “Custom Zone” that serves as a central destination for shoppers, highlighting the brand’s unique ability to personalize headwear. The area is connected to the centralized cash wrap.

  • In the Custom Zone, guests can browse a digital library of available options for customizing their hats. The embroidery machine is highly visible for customers to watch the process unfold as the in-store specialist creates a shopper’s custom design digitally and deploys the embroidery machine to do the rest. The EmbroidiGraph option is exclusive to LIDS and allows stores to embroider autographs of current professional athletes on headwear. Shoppers also can request the embroidery of names, numbers, quotes, phrases, images and more to truly make the headwear their own.

More Specialty Apparel Galleries

Kastner & Öhler, Leoben, Austria
July 23, 2018

Austrian fashion store Kastner & Öhler opens a location in Leoben, Austria, that was designed by blocher partners with shopfittings by Umdasch.

Foxes Fanstore, Leicester, United Kingdom
July 11, 2018

Leicester City Football Club selected London-based retail designers The Design Solution to create their new generation Foxes Fanstore at the club’s home, King Power Stadium.

The Shop at Bluebird, London
May 24, 2018

Dalziel & Pow creates ‘Playground of Wonders’ for The Shop at Bluebird’s new location in Covent Garden.

Wolf, Miami
May 21, 2018

Atelier de Yavorsky designed the men’s boutique Wolf to be luxurious yet natural.