• The redesigned PKZ Women store in Basel, Switzerland, is based on the concept of the flagship store at Bahnhofstrasse in Zurich, which was developed with Zurich-based Interstore.

  • The 1,500-sq.meter store covers four floors and sets the perfect stage for the fashion it sells.

  • Today, presenting products on shelves and tables is not enough in brick-and-mortar retailing. A store is supposed to tell shoppers a story, encourage them to try out something and let them discover new things.

  • Subtle materials were purposefully selected. The design features a mix of classic forms and elements, combined with new materials and colors.

  • The special architecture of the building was integrated in the layout and a rounded highlight niche with a white cassette wall at every floor was created, where highlights like the Shoe Bar or shop-in-shops are presented.

  • The light palette, soft carpets and light curtains create an approachable, feminine environment.

  • On each floor, new highlights are waiting to be discovered.

More Specialty Apparel Galleries

Marcell von Berlin, Berlin
September 20, 2018

The progressive and innovative style of the designer has found its clear home in the eponymous Marcell von Berlin store on Friedrichstrasse in Berlin.

Harvey Nichols Womenswear, London
August 16, 2018

Luxury retailer Harvey Nichols has unveiled its new international womenswear destination floor with a concept by Studio Four IV.

Kastner & Öhler, Leoben, Austria
July 23, 2018

Austrian fashion store Kastner & Öhler opens a location in Leoben, Austria, that was designed by blocher partners with shopfittings by Umdasch.

Foxes Fanstore, Leicester, United Kingdom
July 11, 2018

Leicester City Football Club selected London-based retail designers The Design Solution to create their new generation Foxes Fanstore at the club’s home, King Power Stadium.