• The Shop at Bluebird is relocating from Chelsea to the historic Carriage Hall on Covent Garden’s Floral Street, creating an eclectic, whimsical “Playground of Wonders,” designed by Dalziel & Pow.

  • The 15,000-sq.-ft. oasis will offer up inspiration, escapism and hidden gems amid spectacular décor, including a triple-height day-lit atrium.

  • Customers can browse two dedicated retail floors and a large restaurant on the upper floor.

  • Given the understated, subtle design of the facade, the interior by contrast, make a dramatic impact. Capturing the creative, free-spirited essence of the brand, found furniture and lush greenery are used together for a warm, welcoming and quirky effect.

  • Dalziel & Pow drew on the rich heritage of the Carriage House, embracing the original architecture, archways and beams. Elements representing the building’s Victorian architecture have been boldly interwoven with the Art Deco style of the King’s Road venue: draped curtains, rich velvet textures and ornate patterning meet geometric shapes and sweeping curves.

  • In contrast to traditional luxury retail experiences, The Shop at Bluebird offers contemporary democratic luxury, an open, inviting, generous and engaging experience.

  • “The premium brand offer of The Shop at Bluebird is a potent one, helped by the landlord’s ambitions to re-generate the previously quiet ‘back streets’ of Covent Garden. This can become the ‘must-see’ fashion lifestyle store in London,” says David Dalziel, creative director at Dalziel & Pow.

More Specialty Apparel Galleries

Kastner & Öhler, Leoben, Austria
July 23, 2018

Austrian fashion store Kastner & Öhler opens a location in Leoben, Austria, that was designed by blocher partners with shopfittings by Umdasch.

Foxes Fanstore, Leicester, United Kingdom
July 11, 2018

Leicester City Football Club selected London-based retail designers The Design Solution to create their new generation Foxes Fanstore at the club’s home, King Power Stadium.

LIDS, New York
July 2, 2018

Leading sports licensed retailer LIDS Sports Group begins the national roll-out of a new LIDS store concept with its Times Square flagship store in New York.

Wolf, Miami
May 21, 2018

Atelier de Yavorsky designed the men’s boutique Wolf to be luxurious yet natural.