• Integrated architecture and design firm Gensler was tapped by Comcast to create a new concept for its Washington, D.C., Studio Xfinity flagship. Gensler designed the space to reflect Comcast’s commitment to customer service. Engagement, interaction and hospitality are at the forefront. The 8,000-sq.-ft. space is divided into three distinct areas—the stage, the workshop and the lounge.

  • The stage entryway features a 350-sq.ft. overhead LED screen, framed by translucent poly-carbonate walls. The graphics on can sync together, and the walls can show info graphics about store events.

  • The core of the store is the workshop, which presents products and services Comcast offers in a series of hands-on interactive moments. The centrally located La Colombe coffee bar and lounge spaces inspire a hospitality feel.

  • Design elements such as custom millwork, channeled glass, exposed brick walls, concrete patina flooring and a perforated metal ceiling balance the environments.

  • Beyond the workshop is the 1,000-sq.-ft. lounge, a product-free zone designed for social, business or customer service meetings.

  • A 20-ft. LED screen displays entertainment from NBC Universal Content. The space also functions as a flex space for community events.

  • Acoustic foam walls, curved velvet banquettes and floor are shrouded in textured royal blue.

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