• Emerging young jewelry brand, Precita, has opened a strikingly stylish flagship in the center of Ho Chi Minh City, Vietnam. The façade, inspired by American 1950’s style, expresses the defining elements of the store in layers—the cool blue lines against clean beige stone, the unique Precita pattern that descends from the top floor and the repeated light fixtures.

  • The Vietnamese jewelry market is challenging to reflect international trends. With this in mind, Hong Kong-based Stefano Tordiglione Design sought a balance between sensitivity and boldness.

  • The narrowness and the historical structure of the building is dissolved by soft stucco white walls and large wall cabinets reminiscent of windows, where a sense of contemporary is highlighted in a touch of sky blue—the official color of the brand.

  • The materials were chosen to represent the character of the brand. The cabinets are off white, with subtle recalls of the Precita pattern in relief, rose gold colored metal edging the glass and brand color.

  • The brand logo frame is given modern assurance by a scraped concrete background, while clean grey stone flooring is surrounded by oak to add warmth.

  • Wood also holds the legs of the cabinets where they meet the floor, giving a sense of lightness. The store lights marry form and function, illuminating the precious pieces and also forming a starry night from the exterior.

  • The second floor displays higher value items. Here transparent cabinets and mirrors are accompanied and differentiated by wooden lines, which descend to hold them suspended in an atmosphere of lightness and curiosity.

More Specialty Non-Apparel Galleries

Comcast Studio Xfinity, Washington, D.C.
May 2, 2018

Gensler created a new concept for Comcast’s Studio Xfinity flagship in Washington, D.C.

Marc Blackwell, This Life!, Seattle
April 16, 2018

New York based retail and lifestyle expert Marc Blackwell is taking his understanding of comfortable luxury living to Seattle with the opening of a new flagship.

Modernique, Phoenix
March 2, 2018

Renowned interior and furnishings designer Julia Buckingham opens Modernique, her first standalone retail shop featuring home furnishings, lighting and collectibles.

Sulwhasoo, Guangzhou, China
February 15, 2018

Christian Lahoude Studio and Sulwhasoo collaborated on the creation of the new store concept.