• Emerging young jewelry brand, Precita, has opened a strikingly stylish flagship in the center of Ho Chi Minh City, Vietnam. The façade, inspired by American 1950’s style, expresses the defining elements of the store in layers—the cool blue lines against clean beige stone, the unique Precita pattern that descends from the top floor and the repeated light fixtures.

  • The Vietnamese jewelry market is challenging to reflect international trends. With this in mind, Hong Kong-based Stefano Tordiglione Design sought a balance between sensitivity and boldness.

  • The narrowness and the historical structure of the building is dissolved by soft stucco white walls and large wall cabinets reminiscent of windows, where a sense of contemporary is highlighted in a touch of sky blue—the official color of the brand.

  • The materials were chosen to represent the character of the brand. The cabinets are off white, with subtle recalls of the Precita pattern in relief, rose gold colored metal edging the glass and brand color.

  • The brand logo frame is given modern assurance by a scraped concrete background, while clean grey stone flooring is surrounded by oak to add warmth.

  • Wood also holds the legs of the cabinets where they meet the floor, giving a sense of lightness. The store lights marry form and function, illuminating the precious pieces and also forming a starry night from the exterior.

  • The second floor displays higher value items. Here transparent cabinets and mirrors are accompanied and differentiated by wooden lines, which descend to hold them suspended in an atmosphere of lightness and curiosity.

More Specialty Non-Apparel Galleries

The Shade Store, New York
October 27, 2017

The Shade Store opens an expansive new flagship showroom in the SoHo neighborhood of New York.

Molteni&C|Dada, Milan; Osaka, Japan
October 2, 2017

Molteni&C|Dada have opened two flagships stores, one in Milan and the other in Osaka, Japan.

West Elm, Phoenix
September 26, 2017

West Elm opens its first Phoenix store, located in the revitalized Uptown Plaza.

Carl Hansen & Son, New York
September 8, 2017

Danish furniture brand Carl Hansen & Son has opened its new showroom in New York’s Flatiron District.