Best Store Designs of the Year

By Lola Thélin

Whether it’s called a flagship or a megastore, one fact is certain: adidas’ latest Manhattan outpost packs a 45,000-sq.-ft. punch in the heart of Midtown. The sportswear giant’s largest store in the world introduces a stadium retail concept, reflecting the culture of high school sports while inspiring creativity and play. “For the concept, the space is the main ingredient, and it was important for it to bleed authenticity,” says Paul Gaudio, creative director, adidas.

A tunnel entrance faces out to Fifth Avenue; once inside, there are stands for live game watching or lectures by pros, and areas to test out products and to customize apparel and footwear. Working with Gensler’s New York office and U.K.-based Checkland Kindleysides, adidas created a space that pays homage to New York’s raw character with exposed existing concrete floors and concrete masonry unit walls, cast-in-place concrete ceilings, and restrooms outfitted with white subway tile and a red blaze quarry tiled floor.

“Every element within the space has been rigorously challenged to conform to this aesthetic vision, and the culmination of this approach results in a soulful and honest reflection of sport, authentically connecting to the target consumer,” Gaudio says.


Click through the gallery above to see the rest of 2017’s Best Store Designs of the Year.


More News

Markopoulos Award 2018
May 21, 2018
Anne Kong blurs the classroom lines, engaging students with real-world design challenges. The 22nd recipient of the Markopolous Award advances the retail industry by nurturing its greatest asset, the design leaders of tomorrow.
Full Story

40 Under 40
May 17, 2018
Introducing the 2018 class of design:retail’s 40 Under 40
Full Story

RDI to Present Mark V. Looper Award at Gala
May 15, 2018
The Retail Design Institute (RDI) will present the Mark V. Looper Award for Design Collaboration as part of its 2018 Student Design Competition during its 47th annual International Design Awards Gala & Fundraiser.
Full Story