Best Store Designs of the Year

By Lola Thélin


Whether it’s called a flagship or a megastore, one fact is certain: adidas’ latest Manhattan outpost packs a 45,000-sq.-ft. punch in the heart of Midtown. The sportswear giant’s largest store in the world introduces a stadium retail concept, reflecting the culture of high school sports while inspiring creativity and play. “For the concept, the space is the main ingredient, and it was important for it to bleed authenticity,” says Paul Gaudio, creative director, adidas.

A tunnel entrance faces out to Fifth Avenue; once inside, there are stands for live game watching or lectures by pros, and areas to test out products and to customize apparel and footwear. Working with Gensler’s New York office and U.K.-based Checkland Kindleysides, adidas created a space that pays homage to New York’s raw character with exposed existing concrete floors and concrete masonry unit walls, cast-in-place concrete ceilings, and restrooms outfitted with white subway tile and a red blaze quarry tiled floor.

“Every element within the space has been rigorously challenged to conform to this aesthetic vision, and the culmination of this approach results in a soulful and honest reflection of sport, authentically connecting to the target consumer,” Gaudio says.

 

Click through the gallery above to see the rest of 2017’s Best Store Designs of the Year.

Share

More News

Register for CitySCENE Portland
October 20, 2017
design:retail is headed to Oregon on Wednesday, Oct. 25 for CitySCENE Portland.
Full Story

2017 Best Visual Merchandising Programs
October 5, 2017
Saks Fifth Avenue wins the Best Visual Merchandising Program at design:retail's Portfolio Awards
Full Story

2017 Design Firms of the Year
September 28, 2017
CallisonRTKL wins Design Firm of the Year

Full Story