Best Store Designs of the Year
September 26, 2017
Whether it’s called a flagship or a megastore, one fact is certain: adidas’ latest Manhattan outpost packs a 45,000-sq.-ft. punch in the heart of Midtown. The sportswear giant’s largest store in the world introduces a stadium retail concept, reflecting the culture of high school sports while inspiring creativity and play. “For the concept, the space is the main ingredient, and it was important for it to bleed authenticity,” says Paul Gaudio, creative director, adidas.
A tunnel entrance faces out to Fifth Avenue; once inside, there are stands for live game watching or lectures by pros, and areas to test out products and to customize apparel and footwear. Working with Gensler’s New York office and U.K.-based Checkland Kindleysides, adidas created a space that pays homage to New York’s raw character with exposed existing concrete floors and concrete masonry unit walls, cast-in-place concrete ceilings, and restrooms outfitted with white subway tile and a red blaze quarry tiled floor.
“Every element within the space has been rigorously challenged to conform to this aesthetic vision, and the culmination of this approach results in a soulful and honest reflection of sport, authentically connecting to the target consumer,” Gaudio says.
Click through the gallery above to see the rest of 2017’s Best Store Designs of the Year.