MaxMedia Plots How to Bring Shoppers Back In-Store
November 4, 2016
Atlanta-based digital retail experience agency MaxMedia is celebrating its 20th anniversary with the launch of its new Long Live Retail campaign. The campaign will focus on creating new in-store digital experiences to lure shoppers back to the bricks-and-mortar way of life.
MaxMedia’s campaign will be executed across three initiatives: interactive digital content relevant to the brand; research on progressive elements such as the implementation of augmented reality and holograms; and assisting retailers with understanding the in-store journey of its customers.
“Our challenge is to not only bring shoppers into the store, but convert those visits into sales,” says CEO Keehln Wheeler. “We continue to bring skilled experts in retail experience, brand awareness, creative design, and behavioral science into MaxMedia to further our skillset and innovative spirit. This ensures we remain a forward-looking agency at a time of enormous change in the retail industry, as we anticipate that a growing number of brands will be looking at transforming their in-store experience over the next 12-18 months.”
Marc Jacobs Beauty Partners with Harvey Nichols
July 20, 2018 • Industry
Marc Jacobs Beauty has tapped Harvey Nichols to become its exclusive distributor in the United Kingdom and Ireland.
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