Abercrombie & Fitch Pens Deal with sbe

Los Angeles-based lifestyle hospitality brand sbe has announced a new partnership with retailer Abercrombie & Fitch. The partnership will integrate the retailer into sbe’s international properties through programming such as co-branded pop-ups. The deal also will reward members of the brand’s loyalty program, A&F Club, with special benefits across sbe outposts.

“We are honored to work with such an iconic brand. As global brands targeting a similar customer, we align incredibly well and we are excited to work with the A&F team,” says Sam Nazarian, founder and CEO of sbe. “This partnership is another important step in the growth of sbe and its innovative cross-marketing outreach. We’re thrilled to have A&F’s 4.5 million+ club members join our network and we can’t wait to welcome Abercrombie & Fitch customers to our properties.”

Stacia Andersen, brand president of Abercrombie & Fitch, adds: “We are excited to partner with sbe to bring unique experiences to our shared target demographic. With its global presence, its dedication to its guests, and its strong track record of creating immersive experiences, sbe is a great fit for our brand and together, we look forward to creating authentic, innovative events for our customers.”


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