Aptos Appoints Nikki Baird to Head Retail Innovation


Atlanta-based retail technology solutions provider Aptos has announced the addition of Nikki Baird as its new vice president of retail innovation. Formerly serving a managing partner for Retail Systems Research, Baird will lend her expertise to elevating the presence of Aptos on the market. Reporting to marketing leader Nicole Crowe, Baird also will collaborate with the company’s research innovation initiative Aptos Labs to help retailers remain ahead of the curve.

“You cannot succeed in retail today without a strategic view of technology,” Baird says. “Aptos has taken a strong position in supporting retailers’ strategic needs and connecting them to technology enablers, between investing in retail transformation capabilities, the agility platform to make that transformation a reality and the innovation research to keep retailers ahead of the game. I am thrilled to join Aptos and partner with our customers to tackle the pace of the consumer head-on, preparing retailers to thrive today and long into the future.”

“In the 15 years that I’ve known Nikki, I’ve been impressed with her ability to identify what solutions and strategies will work best for retailers—no matter how much noise and hype there is in the market,” adds Aptos CEO Noel Goggin. “Nikki brings perspective from all sides of the retail technology equation. We are thrilled to offer Nikki’s expertise to help retailers improve their competitive advantage, customer satisfaction and business performance.”

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