FITCH Adds New Creative Director

Andy Barlow has been appointed the new creative director of global retail and branding consultancy FITCH. With more than 25 years of industry experience, Barlow is set to relocate from the United Kingdom to lead multidisciplinary creative teams and work more closely with North American leadership.

“Andy is a future retail innovator bringing his years as a customer experience champion from London to North America,” says Kevin Schmidt, managing director of the Columbus office. “I’m looking forward to Andy getting started and bringing his unique perspective to our design teams.”


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